Take Your Business To the Next Level With Social Media

Take Your Business To the Next Level With Social Media

Agnieszka Stiles

Agnieszka Stiles is a business owner and social media strategist. View profile 

As a social media strategist, let me tell you that being on social media can be a huge benefit to your business.  But, before I start anything, let me give you the statistics!

How many users are there on Facebook and Instagram in 2020?

In 2020, the global number of Facebook users is expected to reach 1.69 billion, up from 1.34 million in 2014 (www.statista.com)

Instagram – 1 billion monthly users. The average post on Instagram contains 10.7 hashtags. 71% of the billion monthly active users on Instagram app are under 35. (6 Feb 2020) www.oberlo.com.

By looking at these numbers, one can only imagine the opportunities which can arise from actively being on social media.

Today, I will explain the terminology used in the social media world as well as the importance of each of these.  I hope that not only will you have a better understanding of these terms, but by increasing your knowledge, you will be able to start implementing social media into your business marketing strategy.  The following are the terms we will review:

  • Facebook business page
  • Facebook group
  • Instagram business account
  • Facebook business manager
  • Facebook ads manager
  • Facebook ads campaigns
  • Facebook ad sets
  • Facebook audience and targeting
  • Facebook Ads placement

 

Let me walk you through the basics when it comes to FACEBOOK AND INSTAGRAM. I will explain everything in an amazingly simple way, as I understand it takes time to get used to the different and complicated terminology used in the social media world. I remember when I was setting up my own business, I did not have a clue where to start and what to do.

Are you ready to start? Are you ready to learn something new today?

Please make sure you have a pen and paper ready as it will be a lot of important phrases which are worth remembering.

 

FACEBOOK BUSINESS PAGE

To create one, you need to have your own personal profile on Facebook.

BENEFITS:

  • It is FREE to create,
  • It gives you visibility and social proof,
  • It lets people know that your business exists,
  • It gives you access to analytics,
  • You can link it with your IG account,
  • You can run paid ads,
  • You can boost posts to get higher reach.

 

FACEBOOK GROUP

Please note that a group is not Facebook business page. A Facebook group can be created via your business page.

BENEFITS

  • It is FREE to create,
  • It is an amazing way to create and engage with your own community,
  • It could be public (open and available to join for everyone), closed (available to find through research but request to join needs to be sent and approved by an admin) or secret (people can’t find it through search – joining is possible only by shared link).

  

INSTAGRAM BUSINESS ACCOUNT

You do not have to have a personal Instagram account to create business account.

BENEFITS:

  • It is FREE to create,
  • It allows you to see the INSIGHTS which are crucial to grow your account and understand your audience and their behavior,
  • You can link your INSTAGRAM with Facebook business page which allows you to automatically send the post from your IG feed to FB business page as well as Your INSTAGRAM story to Facebook Story,
  • You can run Instagram paid ads.

 

FACEBOOK BUSINESS MANAGER

To create your account go to www.business.facebook.com.

It is like an “umbrella” for your business, which branches out to ads manager and gives you and your employees the access to your business pages.

You can manage everything from this place. You can link your Instagram account as well.

 

FACEBOOK ADS MANAGER

To create ads manager, you must have your business manager set up. In your business manager click on ad manager and create a new ad account which you will be able to manage straight away.

This is the place where you will be able to create your first ad campaign as well as check all active, completed, stopped, and paused ads. You will be able to access your data from your ads history. Are you excited about it? That is the place where the magic happens.

 

FACEBOOK ADS CAMPAIGNS

You can create an ad campaign by clicking CREATE NEW CAMPAIGN in your ad manager. You can check the ads details in here.

 

FACEBOOK AD SETS

That is the place where the ad setting up happens. That is the place where you will be able to name your ad set, to create the ad itself as well as chose your campaign objective such as:

  • Brand awareness
  • Traffic
  • Message
  • Lead generation
  • Page likes and many more

Here you will need to address the purpose of your ad.

 

FACEBOOK AD

That is the actual ad creation. Here you will create the catchy caption explaining your ad purpose followed by a short video or picture (set of pictures). YOU MUST NOT FORGET ABOUT CTA which stands for call to action. CTA is crucial as you must guide your targeted audience to what they need to do next.

 

FACEBOOK AUDIENCE and TARGETING

Did you know that you can target everyone who fits in your perfect client AVATAR category? Getting to know who your customers are is a crucial step for a successful Facebook Ads campaign. Let me ask you a few questions:

DO YOU KNOW WHO YOUR PERFECT CUSTOMER IS? WHAT THEY LIKE? WHAT THEIR STRUGGLES ARE? WHERE DO THEY LIVE? HOW OLD THEY ARE? WHAT GENDER THEY ARE? WHAT IS THEIR OCCUPATION, HOBBY, MARITAL STATUS?  If you still did not work it out, what are you waiting for? Please write the answers right away! By writing the answers you will gain clarity around your perfect customer AVATAR.

When you know who your perfect customer is, you can target them by adding their interest, occupation, status, country, language etc. in the ad targeting area.

 

ADS PLACEMENT

It is the place you want your ad to be shown. You can click on the automatic placement which is going to be the placement chosen by Facebook itself or you can choose your own placements. What do I mean by choosing your own placement?

I mean that you have the control to decide where you want your ad to be shown up such as Instagram Feed, Facebook feed, Instagram stories, Facebook stories, messenger and many more.

YOU MUST REMEMBER THAT THE PICTURE SIZES ARE DIFFERENT IN EACH OF THE PLACEMENTS! ONE DOESN’T FIT ALL!

I hope you gained clearer understanding of the social media terminology and you understand the importance of setting up your BUSINESS MANAGER, ADS MANAGER as well as setting up a Facebook Business page and Instagram Business account. 

Take advantage of the large audience on social media and take your business to the next level.

  

Short Article Review

  1. A Facebook business page is not a Facebook business group.
  2. You cannot use your personal profile for your business, as it is against Facebook Policy.
  3. You can run paid ads on Facebook and Instagram at the same time.
  4. Instagram business accounts can be linked with your Facebook business page.
  5. In 2020, it is crucial to have your Instagram and Facebook business page/account as it is your own “Business card online”.

The content in this article is for informational purposes only and is not intended as legal, tax, investment, financial or other advice.  Always seek the advice of a licensed professional regarding any questions you may have. 

The Post Take Your Business To The Next Level With Social Media  appeared first on Womanly Inspiration. 

5 Ways To Conquer Your Fear Of Public Speaking

5 Ways To Conquer Your Fear Of Public Speaking

Charmaine R Gregory MD

Charmaine R Gregory is an Emergency Medicine Physician who is passionate about wellness coaching and podcasting. View profile 

What happens to you when you have a fear of public speaking? 

Everyone knows that for peak performance, one needs to have a good night’s sleep, right? 

“A study in the journal SLEEP confirms the role of sleep in performance with results that show declines in split-second decision making following poor sleep. Results also showed increased accuracy in well-rested subjects.” 

https://www.sleepfoundation.org/articles/sleep-athletic-performance-and-recovery 

For example, Serena Williams goes to bed around 7 pm. She is attuned to the importance of getting a good night’s rest on how well we perform. Getting on a stage to speak is no different. It is an activity that requires high-level attention and performance to be done well. 

I have a fear of public speaking. A visceral fear of getting in front of humans and speaking. A psychological fear that thwarts my progress. 

This fear has a formal name – glossophobia! 

charmaine gregory giving a speech

Picture this. The night before a talk, I get zero shut-eye. On the day of, as I get ready to get on stage and present, I am armed with little rest and a battle begins with my body. My armpits rage on with the torrential downpour of perspiration as if they were rainforests. My heart retaliates from its cage by rebelliously beating at the fastest rate possible. It goes from a resting rate of 50-60 beats per minute to 130-140! Holy palpitations, Batman!!! Oh and my palms sweat profusely as they refuse to be outdone by the raging storm in my armpits.

In addition to what is happening to my body, there is a mental replay that is also happening. “You are going to trip on the cord for the microphone, fall, and break your face. There will be blood everywhere, on your suit, on the audience, on the floor, everywhere. You are going to try to get up and slip in your own blood and fall again breaking another part of you. Then when you finally get up and go to the podium, you will click the clicker and no slides will appear. You will open your mouth and no sound will be heard.” 

This was the dance that preceded every single time I had to give a talk. I have a fear of public speaking. 

How do you face your fear? 

The first step in the process of overcoming your fear of public speaking is to recognize that you have it. 

“Fear is only as deep as the mind allows” ~ Japanese Proverb 

Once you have recognized your fear, you are now in the position to take action in overcoming it. For me, I decided to put myself through desensitization training by becoming a public speaker and getting on more stages in front of more audiences and starting a podcast to document the journey. 

Now that you have recognized your fear of public speaking, let’s go over some practical tips to help you overcome your fear. 

Tips for facing your fear of public speaking

1. Take Baby Steps

A.  Practice your talk or presentation in front of family or friend supportive audience. You can even convene at the dinner table and go over your talk. This gets you in the mode of being comfortable with the content and provides a practice arena filled with those who are your cheerleaders.

B.  Do live streams to get used to doing extemporaneous speaking – rip off the proverbial band-aid. If it is intimidating to do a live stream to your network, you can create a group with just you as the only member and do live broadcasting to it. This is a great way to practice your talk and have a recording of you doing it.  This is a great tool to look back on and see how you move, your facial expressions, and your voice inflections. You can then use this footage to help you improve your delivery.

C.  Set attainable goals for your progress. You are likely to be more encouraged by having wins under your belt. Keep your goals timely, easily attainable, and specific. When you celebrate small victories, you are more emboldened and encouraged to perform on game day.

2. Not Just Words

A.  Your message can come alive to you and your audience if you let it. This can be accomplished by making your talk interactive and incorporating storytelling, yes even if you are talking about science! My husband loves watching shows about the universe and physics. The commentators and guests on these shows make astronomy and physics come to life by crafting intriguing and interesting stories. Think about how you can add storytelling to your talks to make them come alive for your audience. Something really spectacular happens as a consequence of doing this – you begin to find enjoyment in sharing your content with others. The fear mitigates and you start to have fun giving to others from the stage.

B.  Bring your personality to the stage. Your authenticity and passion will electrify your presentation. Tell a joke. Ask the audience questions. Do popular trivia. Do a magic trick. Do something that is uniquely you. This will create engagement and a relationship with your audience that breaks the ice and engenders trust.

3. Phone A Friend

A. Think about how you felt when you were at your recital, game, or performance and you looked out into the audience or the stands and saw the smiling faces of your friends and family. If you are giving a talk in a place that you have allies, tap into that. Have your friend or colleague in the audience to encourage you with smiles, head nods, and the like during your talk. There is such a good feeling that comes with knowing that there is someone in the audience who has your back and is rooting for you.

B. What if you don’t have access to an ally to plant in the audience? Get to the venue early and talk to audience members that are also early. Remember the names of one or two attendees and ask them outright if it is okay if you lean in on them during the talk. This works well if you have some planted questions for them to answer or if they okay you to share a quick story about your conversation. This works really well. You feel more comfortable and they feel highlighted.

4. Record Yourself

A.  As mentioned above, you can use your recorded live stream to provide feedback about your delivery. The more that you practice the presentation, the more you will be able to refine your performance. The more comfortable you are, the better you will perform.

B.  If you don’t have access to video, you can record the audio of your talk and listen to it. You will be able to gauge how your voice sounds, your use of fillers, and your energy.

5. Silence Is Permissible

A. Be kind to yourself. When I started to listen to and watch myself present, I would cringe at how many times I would “um” or “ah”. Let’s just say, there were too many to count. Part of my fear of public speaking stemmed from the fact that I was insecure about my delivery.

B. It is perfectly okay to stop talking for a few seconds to gather your thoughts or to make sure that the audience digests a point you are making. For me, I learned that replacing fillers with a pause is very effective. The other time that silence can be used powerfully is right after you have relayed an important concept or message and you want the audience to ruminate on it for a bit. 

A framework for facing fear

F – facilitate your ability to recognize your fear
E – embrace the growth that comes with facing your fear
A – develop an action plan
R – resolve to be uncomfortable

You have recognized your fear of public speaking. Now the question is, are you ready to embrace the growth that comes from facing your face? It has been said numerous times that the most growth happens outside of our comfort zone, this is no different. Once you have embraced this concept, then you are ready to develop your action plan. In this phase, you implement the tips mentioned above and move forward. It is key that during the action plan, you resolve to be uncomfortable. So whether that means ripping off the band-aid of doing your first live stream on social media or recording yourself presenting, you have to do something scary every single day.  Resolve to be uncomfortable.

Are you ready to face your fear of public speaking?  Are you going to step into your greatness and let your voice be heard?

I know what it feels like to be on the fear fence. It is comfortable sitting there but fear thwarts us from unleashing our true greatness. Perhaps, you were waiting for a sign. Well, here it is…

 

this is the sign you have been looking for

Let’s not let fear stop us from achieving our true greatness. Your tribe is waiting for YOUR voice!  Be strong. Be brave. Unleash your greatness!

 

Short Article Review

●  Glossophobia – fear of public speaking is a common fear                                           

●  The FEAR framework allows for an effective way to face fears                                    

●  5 practical tips for taking action in facing your fear of public speaking                      

●  Now is the time to jump off the fear fence and step into your greatness                  

●  Don’t let fear stop you from speaking to your tribe, they are waiting for you

 

The content in this article is for informational purposes only and is not intended as legal, tax, investment, financial or other advice.  Always seek the advice of a licensed professional regarding any questions you may have. 

The Post 5 Ways To Conquer Your Fear Of Public Speaking appeared first on Womanly Inspiration. 

Dress For The Job You Want: Boss Babe

Dress For The Job You Want: Boss Babe

Jillian is a Staff Attorney for the county and a fashionista at heart. View profile

Here are a few rules to dress for success.

First and foremost you must dress for the job that you want.  If you are reading this, you want to be a boss babe.   As you know, first impressions are everything so it’s important to show up every day like you want the job.  Plan how you want to look.  While there are many unique jobs out there, the following will be most helpful if you are in the corporate or office environment.

Color:

I have a strict 3 color rule when dressing for work.  I don’t count black, white, navy, grey, nude or “neutrals”, as I call them. If I am wearing a print everything else is one of my “neutral” colors.  It may sound boring but studies show black, navy and grey psychologically imply power, knowledge, responsibility and success.  Pastels imply softness, so unless this is what you are going for, you should avoid these colors.  

Tailoring:

When possible, have your looks tailored to you.  This will exude the attention to detail you would like others to see.

Also as economic circumstances and availability allow, purchase an outfit, including shoes and accessories, as a whole versus picking pieces from different places to create a look.  This will visually seem much more cohesive.

Your self-esteem is assumed from your clothing.  Never wear ill-fitting torn or messy clothing as this shows a lack of self-worth.  This includes having clean, neat, and manicured nails and hair.

On the topic of self-worth, avoid tight or revealing clothing.  Your worth is not defined in your body but in your work performance.

Remember the main goal here is to create an aura of confidence when you walk in the room, so within these bounds, pick clothing that make you feel your best. 

To add uniqueness or your own style to a look, consider a scarf, jewelry, bag or one print that reflects your personality. This should still be fun and of course boss babes are all unique.

Classics:

When choosing items for work, try to pick classics that will stand the test of time, a sheath dress, a blazer, a pencil skirt, as these things will always be in style.  This way you can justify spending more on these items as you are assured to wear them for years.  Try to avoid trendy pieces, unless of course they are the one “personality” item in your outfit as referenced above.

Makeup should also be light, natural and “classic” for the workplace.

Follow Superiors:

A great place to look for inspiration are your superiors or the boss babes you aspire to be.  This will help you get a feel of what is generally accepted in your work place.  For the first few days in a new office, opt for slacks and a blazer while you are gauging the general attire at your workplace.  It is generally more favorable to be overdressed than under-dressed at work.  You can adjust your attire once you have a better understanding of your specific work environment.

Casual:

Never take business causal or casual days too far.  Most CEO’s rarely wear jeans to work. On those inevitable “off days” a sleek bun with a blouse and slacks or a work appropriate dress make getting ready quick and easy.

Again there are just a few rules that make a big difference.  Dress for that boss babe job ladies and have fun doing it! You are strong, intelligent, successful and full of power.  Go out and take over the world.

 

Short Article Review

Rules to Dressing for the job you want: boss babe

  • Tailoring- exudes attention to detail

  • Classics- are always in style- Spend your money here!

  • Follow Superiors lead

  • Casual Friday- never take it too far- Always Dress as a boss babe!

  • Color- Keep it simple. 3 colors or less- Navy Black and Grey!

The content in this article is for informational purposes only and is not intended as legal, tax, investment, financial or other advice.  Always seek the advice of a licensed professional regarding any questions you may have. 

 

The Post Dress For The Job You Want: Boss Babe appeared first on Womanly Inspiration.

 

A Woman’s Guide to Brand Development

A Woman’s Guide to Brand Development

Marin Emily Johnson is a business owner and iced latte enthusiast. View profile 

When starting a business, I think it’s always best to start with brand development. Why? The brand will give your business an identity. It will inform the decisions you make as a company. It will help you attract your ideal audience and speak to them in an engaging way.

Take a minute and think of your favorite companies and brands. Why are they your favorite? What attracted you to them? I’m willing to bet a large piece of it comes from them having a strong brand identity.

What exactly is a brand identity? It is simply everything that makes up a brand: the colors, fonts, images, tone of voice, and overall style.

 

Developing Your Brand Identity

The first step in brand development is developing your brand identity, that is to come up with an overall style. There are many ways to pinpoint your brand identity, and it’s typically a creative process. There isn’t a formula to follow or an exact step-by-step way to do it. However, there are a few things you can do to get the wheels turning.

 1. Create a mood board.  This is always my first step when developing a new brand.  Clip photos out of magazines, start a Pinterest board, or even walk through your home to see what kind of styles and colors jump out at you.

2. Play around.  Go into Canva, Adobe Illustrator, or whichever program you have available to you, and start looking at colors, fonts, and branding elements such as shapes and illustrations.  Don’t try to edit things down just yet, simply add whatever catches your eye.

3. Start to group things together.  As you go through these activities, you’ll likely discover that you enjoy a lot of different styles.  Start grouping them by putting elements together in ways that look like a possible brand identity.  For example, bold elements will group together nicely with bright colors.  Organic shapes will group together with neutral colors.

  

Choosing a Brand Identity

The next step in brand development is to start to refine your brand and make it your own. Looking at your mood boards that you created in step one, choose one brand identity to move forward with. There are a few things to consider while you’re doing this.

1. Don’t just choose your favorite.  The reason for this is that it may not match your business.  When I created my mood boards, I was in love with an industrial-looking brand with dark colors and copper touches.  However, it didn’t match the brand I was creating.  My brand voice was crisp, clean, and simple.  It’s really important to take note of what message you’re communicating with your audience, and how you will communicate that message.

2. Don’t choose something because it looks like an existing brand that you love. This will stunt your growth, because you’ll forever be trying to live up to that brand and be just like them. Choose something that is original to you.

3. Make sure you like it. While it’s important to not just choose a brand identity because it’s your favorite, or because it looks like a brand you admire, you still want to make sure that it excites you. You’ll be working a lot with your chosen colors, fonts, and images, so you don’t want to tire of them quickly.

It’s important to note here that your brand can and will likely evolve over time. You’re not locked into your choices forever.

Make the Brand Development Happen

Once you have chosen your brand identity, it’s time to run with it.  The most important thing right now is to not get stuck trying to make it perfect.  Create content, create images, have fun with your new brand.  It will evolve as your business does. 

Something that often trips people up when creating a brand is the tech stuff. If you’re experienced with graphic design or using the Adobe Creative Suite, then keep on keeping on with that. However, if you’re brand new to the design world, here are a few resources to help you get started:

1.  Canva.  Canva has both a free and a paid version (both are fabulous) to help you create brand images, color palettes, and social media graphics. 

2. PicMonkey. While very similar to Canva, it has some different templates and illustrations available. Choose whichever one fits your brand style best. 

3. Brit + Co. This company has affordable classes on everything from creating in Adobe Illustrator to using Photoshop to create brand imagery.

Of course, there are also many free videos on YouTube to help you get started. I want to emphasize a point from above once again: It will not be perfect from the beginning, but I promise you that it will steadily improve as you go.

 

The Final Brand Development Component

There is one final — and very important — thing to cover regarding brand development. That is your brand messaging.  Your brand messaging covers everything from how you interact on social media to what you send out in your newsletters. It’s important to make sure it relates to your overall brand identity.  For example, if your brand is all about fun, bold colors, then you don’t want to speak in a way that sounds stiff and corporate. If your brand is more corporate, then you don’t want to speak too informally. 

Again, you will hone this as your brand develops. However, in order to attract your ideal audience, you want to use the right tone from the beginning. Take a look at your brand imagery, fonts, colors, and overall style, and ask yourself: What mood does my brand evoke? This, more than anything, will inform you of how to move forward with your brand messaging. 

That is all, my friends. I hope you take these steps and go on to create the brand of your dreams. You’ve got this.

  

Short Article Review

  • Why to Have a Brand:  A brand will give your business an identity.  It will inform the decisions you make as a company, help you attract your ideal audience, and interact with them in an engaging way.  
  • How to Begin:  Get creative. Explore what styles you’re drawn to, and experiment with fonts, colors, and imagery.
  • Refine It and Make It Your Own:  Choose a brand identity that excites you and represents your brand personality. Don’t try and make it perfect, it will evolve over time. Just have fun and create, create, create.
  • The Tech Stuff:  A few resources for beginners on how to get started with the tech stuff.
  • Pinpointing Your Brand Messaging:  Brand messaging is everything from the captions you write on Instagram to the content you put into your newsletters. Develop a brand voice that is consistent with your overall brand identity.

The content in this article is for informational purposes only and is not intended as legal, tax, investment, financial or other advice.  Always seek the advice of a licensed professional regarding any questions you may have. 

The Post A Woman’s Guide to Brand Development appeared first on Womanly Inspiration.